Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
How many different perspectives do we want in a process and also not to have too many isolated perspectives for other groups, you know... have the four conservative housewives rather than one bringing in the view of the conservative housewife or rather ha...(Full transcript available to logged in subscribers.).
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