Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We call ourselves an idea factory and we ... the space should resonate that in some way. Although it's ... of course allegoric it's not ... it's not a real factory, so if people see the idea machine, our model, sometimes they really expect to see that ma...(Full transcript available to logged in subscribers.).
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