Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.
In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.
Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
And then of course there's the revenue model that has to be there and succinct and again I think that's something that really needs to be understood just that you've laid out these sort of ... a business plan, a really great business plan is written as a devil's advocate. It's very easy to show why...(Full transcript available to logged in subscribers.).
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