Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
I mean on one hand you know you have this concept, this organization, this process that you know that works and obviously if you don't have a client that will be ready to work with this process you cannot do it. You need a client that is convinced that t...(Full transcript available to logged in subscribers.).
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