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Malia Mills States Mission of Company Is To Promote Self Esteem

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Total Case Duration :

  • Date Added : 2/27/2001
  • Clip Duration : 1 min. 34 sec.

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Malia Mills

  • Founder, Malia Mills, Inc.
  • female
  • Caucasian
  • 1965 (Age: 59 years old)
  • Malia Mills - Interview - Malia Mills, Inc.
  • Video 1 of 30 in this Case
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Biography

Malia Mills is head of her own company, Malia Mills. While the company focuses on swimwear design, it bills itself as a beauty company and the company's mission is "to produce collections of items which inspire women to look in the mirror and see what is right instead of what is wrong."

In 1993, Mills won the Vidal Sassoon Excellence in New Design award for her innovative designs. Prior to starting her own business, Malia Mills worked as an assistant designer for Jessica McClintock, Inc.

Malia Mills is a graduate of Cornell University.

And while we make bathing suits, the real mission behind this is to promote self esteem. That's something that we use bathing suits as our vehicle to do that. Because every time, I got in front of a woman and she was about try on a bathing suit - the first words out of her mouth negative. And to me ...(Full transcript available to logged in subscribers.).

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Malia Mills videos

Video 1 of 30 Malia Mills Discusses Background of Swimwear Company
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 47 sec.
Video 2 of 30 Malia Mills States Personal Goal Was Never To Be an Entrepreneur
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 12 sec.
Video 3 of 30 Malia Mills Shares Thoughts on First Business Plan and Importance of Funding
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 2 min. 36 sec.
Video 4 of 30 Malia Mills States Mission of Company Is To Promote Self Esteem
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 34 sec.
Video 5 of 30 Malia Mills Discusses Importance of Understanding Industry Specifics When Building Startup
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 0 sec.
Video 6 of 30 Malia Mills Discusses Starting Business as Sole Proprietor
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 46 sec.
Video 7 of 30 Malia Mills Discusses Early Days of Company and Balancing Two Jobs
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 8 sec.
Video 8 of 30 Malia Mills States Importance of Creating a Flexible Foundation When Starting a Business
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 3 sec.
Video 9 of 30 Malia Mills Discusses Definition of Sweat Equity
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 27 sec.
Video 10 of 30 Malia Mills Discusses Importance of Creating a Budget, Monitoring Inventory and Cash Flow
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 36 sec.
Video 11 of 30 Malia Mills States Spending on Overhead is Often Important
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 16 sec.
Video 12 of 30 Malia Mills Discusses Finding Balance Between Work and Personal Life
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 33 sec.
Video 13 of 30 Malia Mills Shares Thoughts on Funding and Partnering with Investors
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 48 sec.
Video 14 of 30 Malia Mills States Apparel is an Emotional Business
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 15 sec.
Video 15 of 30 Malia Mills Shares Importance of Managing Expectations of New Employees
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 24 sec.
Video 16 of 30 Malia Mills Discusses Partnerships
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 52 sec.
Video 17 of 30 Malia Mills Shares Thoughts on Business Ethics and Favors
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 2 min. 4 sec.
Video 18 of 30 Malia Mills Shares Realities of Running a Business and Lack of Time for Designing
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 0 sec.
Video 19 of 30 Malia Mills Discusses Challenges From Growing a Business and Delegation
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 2 min. 3 sec.
Video 20 of 30 Malia Mills Shares Challenge of Being Small and Gaining Confidence From Retail Establishments
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 47 sec.
Video 21 of 30 Malia Mills Discusses Missing Orders
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 40 sec.
Video 22 of 30 Malia Mills Discusses Sourcing Fabric and Production
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 54 sec.
Video 23 of 30 Malia Mills Discusses Challenge of Company's Current Size With Regards to Fabric Minimums
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 48 sec.
Video 24 of 30 Malia Mills Shares Thoughts on the Wholesale Cycle
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 42 sec.
Video 25 of 30 Malia Mills Discusses Challenges of Opening Retail Stores
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 2 min. 23 sec.
Video 26 of 30 Malia Mills States Importance of Having Cash Reserves
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 41 sec.
Video 27 of 30 Malia Mills States Pros and Cons of Operating Retail Stores
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 40 sec.
Video 28 of 30 Malia Mills Discusses Domestic and International Sourcing for Production
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 0 min. 32 sec.
Video 29 of 30 Malia Mills Discusses Decision to Add Lingerie Product Line
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 30 sec.
Video 30 of 30 Malia Mills Shares Thoughts on Positioning Company as a Beauty Company
  • Malia Mills - Interview - Malia Mills, Inc.
  • 2/27/2001
  • Malia Mills
  • 1 min. 0 sec.
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