Laurie Linn is the President of Communique Design & Marketing, Inc. She has fifteen years experience in the field of marketing stemming from consulting with major financial institutions, such as Citibank, Chase and Bank One to smaller institutions around the globe.
What I found ten years ago was that there were really two other players in town and they are from more of the old school of advertising where you take out a lot of media buys and do high saturation as opposed to more of an integrated approach, which I was learning was much more successful because pe...(Full transcript available to logged in subscribers.).
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Laurie Linn Discusses Early Impressions That Ithaca Had Many Women in Leadership Positions
Laurie Linn Discusses Grandfather's Success and Determination as a Personal Inspiration
Laurie Linn Discusses Freedom in Early Professional Career and Desire to Have Control By Starting Her Own Company
Laurie Linn Discusses How Education and Interfacing with People is Critical to Being an Entrepreneur
Laurie Linn Discusses Importance of Being a People Person and Stretching Employees Based on Their Innate Skills
Laurie Linn Discusses Interacting with Cornell's AEM 425 class and Deciding to Downsize the Business
Laurie Linn Discusses First Business Plan, Finding Funding and Creating a Relationship with a Financial Team
Laurie Linn Shares Importance of Playing the Gender Game in Certain Conservative Markets
Laurie Linn Discusses Stereotypes of Men and Women with Artistic and Financial Questions
Laurie Linn Discusses Attempts to Change Perceptions of Women in High-Profile Positions
Laurie Linn Discusses Importance of Showing Women That They Can Follow Goals and Dreams
Laurie Linn Discusses Feelings After Having a Child and Placing More Emphasis on Personal Life
Laurie Linn Stresses Importance of Listening to Your Inner Voice, Setting and Meeting Your Own Goals
