James Jorasch currently heads up the R&D department of Walker Digital, the think tank which launched Priceline.com. Walker Digital, LLC invents business systems which solve problems. Founded in 1994 by Jay S. Walker, Walker Digital's inventors have been granted over 200 U.S. and International Patents for unique business systems. The invention teams, lead by Mr. Walker, currently have a portfolio of more than 500 business solutions. Walker Digital is best known for its role as the invention laboratory that created priceline.com, which was subsequently launched by Mr. Walker in 1998. James Jorasch is a graduate of Cornell University.
Well Walker Digital is a little bit different. We say, let's not think of the new technology and the new
gadget that's going to dazzle the world. Let's try to understand what the world really wants. Let's
understand what people want. Understand what people want, then you can come up with a te...(Full transcript available to logged in subscribers.).
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James Jorasch Discusses Incremental Costs, Consumer-Driven Pricing, Pharmaceutical Industry and Priceline
James Jorasch States Businesses Don't Always Act Rationally As It Relates to Innovation
James Jorasch Entertains Question About Priceline Entering Business to Government Sales
James Jorasch Describes Structure of Walker Digital - Invention, Legal and Commercialization
