Rosalind Resnick, a former business and computer journalist who built her Internet marketing company, NetCreations, Inc., from a two-person home-based startup to a public company that generated $58 million in sales, is the Founder and CEO of Axxess Business Centers, Inc., which provides strategic consulting and assistance in business plan development for startups and emerging businesses. Resnick co-founded NetCreations in March 1995 and served as the company's CEO and President until December 2001, pioneering the concept of 100% Opt-In email marketing in 1996 and spearheading the company's successful IPO in 1999. In 1994, Resnick co-authored The Internet Business Guide and, from 1994 to 1997, served as the editor and publisher of Interactive Publishing Alert, a semi-monthly newsletter tracking trends and developments in online publishing and advertising. Resnick began her career in the newspaper industry in 1980 at The Baltimore Sun and worked as a business writer at The Miami Herald from 1984 to 1989. Her articles about entrepreneurship and small business regularly appear in Entrepreneur.com. Rosalind Resnick received B.A. and M.A. degrees in History from The Johns Hopkins University.
So looking back on it, knowing everything I know now about business and finance we were way too small to go public. I mean we should have been acquired by a bigger competitor but having said that from a financial point of view, I really can't argue with the decision that I made which was to go for ...(Full transcript available to logged in subscribers.).
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Rosalind Resnick Shares Feelings That Entrepreneurship Can Not Be Taught In a Traditional Sense
Rosalind Resnick Discusses Being Fired From Newspaper Job And Starting Over As A Receptionist
Rosalind Resnick Shares Anecdote Where She Realized She Had To Believe In Herself In Order To Advance Her Career
Rosalind Resnick Discusses Decision To Write For Computer Magazines and Eventually Write A Book
Rosalind Resnick Discusses Evolution From Being a Journalist To Being A Businessperson
Rosalind Resnick Discusses Challenges In Getting Team Together To Take Company Public
Rosalind Resnick States Biggest Frustration Of Becoming CEO Was Losing Contact With The Customers
Rosalind Resnick Discusses Point Where She Realized Dot Com Bubble Was Going To Burst
Rosalind Resnick States In Hindsight, Her Company Would Have Been Better Off Being Acquired
Rosalind Resnick Discusses Difficulty In Telling Employees About Sale of Company To Competitor
Rosalind Resnick Discusses Decision To Be Acquired By European Company and Pay Break-up fee to Double Click
Rosalind Resnick Shares Feelings Of Identity Crisis After Selling and Leaving Company
Rosalind Resnick Discusses Converting Axxess From Bricks and Mortar To Web-Based Business
