Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.
In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.
Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
So then also you need to say this is who's gonna buy it, there needs to be a really excellent understanding of your competitors and substitutes and I have read so many business plans, we're a first mover, nobody out there is doing what we're doing and that ... I can't tell you that makes me cringe a...(Full transcript available to logged in subscribers.).
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Alison Gerlach Discusses Decision To Study Economics and Reality That She Is A Die Hard Capitalist
Alison Gerlach States Many Times a Consultant's Answer is Right - But Doesn't Fit Within The Politics of the Organization
Alison Gerlach States Consultants Provide Options But Business Owners Make The Decisions
