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John Cannon Outlines How Nestle Will Raise Consumer Awareness of New Corner Bistro Product

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Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 2 min. 31 sec.

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John Cannon

  • Business Development Director, Nestle
  • male
  • Caucasian
  • 1957 (Age: 67 years old)
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • Video 1 of 18 in this Case
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Biography

John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.

John Cannon is a graduate of Bloomsburg University.

So we got a market. We got to make consumers aware that there is a new category out there. Stouffers has invented something new. So the first thing we are going to do is national TV advertising, right - 830 GRPs over eight weeks reaching 94 percent of our target audience, 9.8 times. So our targe...(Full transcript available to logged in subscribers.).

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John Cannon videos

Video 1 of 18 John Cannon Discusses Research Methods To Create New Food Products
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 55 sec.
Video 2 of 18 John Cannon Discusses Market Segmentation In Frozen Meals
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 53 sec.
Video 3 of 18 John Cannon Discusses Why Nestle Is Going After Upscale Frozen Food Market Segment
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 12 sec.
Video 4 of 18 John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 32 sec.
Video 5 of 18 John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 14 sec.
Video 6 of 18 John Cannon Discusses How Retail Pricing Is Determined
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 49 sec.
Video 7 of 18 John Cannon Shares Thoughts on Product Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 42 sec.
Video 8 of 18 John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 9 of 18 John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 57 sec.
Video 10 of 18 John Cannon Discusses How New Food Products Are Pitched To Retail Grocery Outlets
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 39 sec.
Video 11 of 18 John Cannon Outlines How Nestle Will Raise Consumer Awareness of New Corner Bistro Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 31 sec.
Video 12 of 18 John Cannon Shares Examples of Event Marketing and Online Marketing
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 3 min. 0 sec.
Video 13 of 18 John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 10 sec.
Video 14 of 18 John Cannon Discusses Allocation of Advertising Budget For New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 4 sec.
Video 15 of 18 John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 26 sec.
Video 16 of 18 John Cannon Shares Example of Slotting Allowance in Grocery Stores
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 36 sec.
Video 17 of 18 John Cannon Discusses Private Label Consumer Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 18 of 18 John Cannon Discusses Some of Nestle's Product Failures
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 1 sec.
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