Summer Rayne Oakes is a model-activist, correspondent on Discovery Network's Planet Green, author of bestselling style guide Style, Naturally (Chronicle, 2009), and Editor-at-Large of ABOVE Magazine. As brand ambassador and sustainability strategist for both Portico Home and Spa, and Payless ShoeSource's zoe&zac line, her work keeps her busy on and off camera, advising and consulting on various aspects of design, production and practice. She is also Founder of SRO, LLC and the Co-founder/CEO of Source4Style - a B2B marketplace that allows designers - both fashion and interior - to search, compare and purchase more sustainable materials from around the world. Vanity Fair has named Oakes a "Global Citizen," Outside called her one of the "Top Environmental Activists," CNN hailed her as a "Young Person Who Rocks," Glamour anointed her "70 Women of Green," Cosmopolitan awarded her the "Fun, Fearless Female" Award, AMICA named her one of the "Top 20 Trendsetters under 40," and CNBC named her one of the "Top 10 Green Entrepreneurs of 2010." Summer Rayne Oakes is a graduate of Cornell University with degrees in Environmental Science and Entomology.
Honing in on understanding the market opportunities that are out there, not just being kind of broad-based and saying, Oh, the apparel is a $300 billion industry. You have to showcase the overall industry, what component of it is....say, for instance, you're going into Search and you say Google has...(Full transcript available to logged in subscribers.).
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