Richard Saltz is the founder of Business Innovative Strategies International. His consulting company provides custom-tailored financial management, interim CFO, public relations and marketing management services to its clients who consist of emerging and middle market companies. He is also CFO for the Westport YMCA in Connecticut.
Richard Saltz has a B.S. and an M.B.A. from Cornell University. Richard currently serves as an Advisory Council member to Cornell's Entrepreneurship and Personal Enterprise Program.
If the hype can be justified and if there is, I don't want to say statistical proof behind it but if there's some kind of credibility behind it, then yes, that's fine. But, it's not a marketing tool for the product it's a marketing tool for the business, so you have to convey that there's a need fo...(Full transcript available to logged in subscribers.).
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