Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Prior to founding Teacher Created Materials, Rachelle taught kindergarten through sixth grade for nine years in the Fountain Valley School District. She graduated from Cal State Fullerton with a Bachelors degree in Psychology and a Masters degree in Education.
One piece of advice for starting a business. Well I think, to me the most important thing to me is that you know your market and you know the product that you're going to produce is going to be wanted by end user and to keep your focus on your end user. It is so easy, even right now for us, to sta...(Full transcript available to logged in subscribers.).
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