Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.
Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.
When we talk about transferring a technology from Mechanics to the medical field, you have to imagine that there is a huge gap between... basically between two professionals that think very differently. So, when you talk, for example, about computer images, CAD images, for the doctor it is someth...(Full transcript available to logged in subscribers.).
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