Jessica Crolick Rolph is founding partner and COO of HappyFamily, a start-up company that produces and markets fresh-frozen, all organic baby and toddler meals. Previously she worked at Whole Foods in national purchasing for SPINS, the leading provider of information to the natural products industry. She also has worked with Lance Armstrong's business agent to develop the concept for the Lance Armstrong branded food line. Based on Newman's Own business model, all proceeds were to benefit Lance Armstrong Foundation.
Jessica Crolick Rolph received an MBA from the Johnson School at Cornell University in 2004, and was awarded a full MBA scholarship, the Park Leadership Fellowship, for leadership in socially responsible business.
As part of that fellowship, she helped launch Ithaca Fine Chocolates, a socially responsible, fair-trade-certified organic chocolate company based in Ithaca that makes and markets "Art Bars". Each chocolate bar features a card with a reproduction of work by local artists or international children's art. The students developed a business plan, including a financial accounting system and pricing model for the chocolate bars; helped source their manufacture; created a distribution plan using multiple channel; and developed a relationship with Whole Foods as a key sales partner.
In addition to holding an MBA from Cornell University, Jessica Crolick Rolph also received her BA from Cornell.
The mission of Art Bars, Erica's original vision is to connect art with - to basically get broader exposure for artists through something as delightful as eating a bar of chocolate. So instead of having artists for gallery space and fight for trying to g...(Full transcript available to logged in subscribers.).
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Jessica Crolick Discusses Social Impact That Is Possible When Businesses Chose To Think Broadly
Jessica Crolick Discusses Social Impact That Is Possible When Businesses Chose To Think Broadly
Jessica Crolick States Art Bar Project Has Reinforced Desire To Build Socially Responsible Company
Jessica Crolick Discusses First Meeting Erika Fowler Decatur From Ithaca Fine Chocolates
Jessica Crolick States Art Bars Are Attractive Due To The Art, Quality of Chocolate and Fair Trade Aspects
Jessica Crolick Discusses Difference Between Grocery and Specialty Sections At Whole Foods
Jessica Crolick States Art Bar Is A Value Based Business That Deserves To Be Profitable
Jessica Crolick States Importance of Experiential Learning Obtained Through Art Bar Project
