Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
So one of my clients at the moment is a big pharmaceutical company and they have one tough problem at the moment, they have very strong limitations in the Swiss market to talk about their drugs. They cannot talk to the patients, they can only talk and al...(Full transcript available to logged in subscribers.).
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