Jeremy Knopow is a Senior New Experience Incubator at SC Johnson.
Prior to joining SC Johnson, Knopow was Design Manager at Fiskars, Inc and General Manager at Kohler Co.
Jeremy Knopow received a BS in Mech. Engr. from the Univ. of Illinois at Urbana-Champaign, and then a Masters and Masters of Fine Arts in Industrial Design also from the Univ. of Illinois at Urbana-Champaign.
As far as tools and techniques for gathering data on the user insight side of things the most useful tool is just immersing yourself in the user's shoes. So, if you're trying to create something for a developing market that's totally for and to the market to the environment you live in, go live in ...(Full transcript available to logged in subscribers.).
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