Bill Higgins is the owner of Saratoga Garlic in Saratoga Springs, NY. The company is an organic produce and garlic farm.
A conversation with a steak house owner in Manhattan gave Bill Higgins the idea of farming organic produce. He gave up his initial idea of carrots and potatoes for garlic mainly due to the fact that is doesn't require the amount of acreage a field crop would require.
Well, it's a gourmet food item, however, that has the idea behind the product, obviously we thought that the name Saratoga was a good marketing name so we've actually gotten our stuff, or been asked to put our stuff, our products in some gift stores here in town. So, we've now developed a series of...(Full transcript available to logged in subscribers.).
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Bill Higgins Discusses Business Growth Through Targeting New York City Markets and Manufacturing Gourmet Food Items
Bill Higgins Discusses Importance of Trade Shows and Importance of Consumers Tasting the Product
Bill Higgins Outlines Plan to Increase Volume of Sales to Make Business a Full-Time Endeavor
Bill Higgins Discusses Changes in His Business Plan and Taking Control over Product Manufacturing
Bill Higgins Discusses Marketing Challenges in Product Labeling, E-Commerce and Hidden Costs
