Jonathan Klein is the Founder and Managing Partner of Topline Strategy Group. Prior to founding Topline, Klein was VP of Marketing at Promptu, a venture-backed CRM software company. He also served in senior marketing roles at Documentum and Docent. Klein also worked as a Case Leader in the Chicago office of The Boston Consulting Group, advising Fortune 500 clients in a range of industries on corporate growth.
Jon Klein holds an MBA from The Kellogg School at Northwestern University and a BS in Electrical Engineering from Cornell University.
When you have a new technology product, there is a concept of the risk adjusted benefits. We've just talked about total cost where total cost is everything it costs to deploy it. The risk adjusted benefits is the benefit...so you have a vendor who comes and says This stuff is great, it's going to ...(Full transcript available to logged in subscribers.).
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