Elizabeth Francis is the Chief Marketing Officer at Intelligent Beauty Intelligent Beauty creates and operates businesses in the personal care, beauty and fashion spaces. The company believes in a better way to launch and grow businesses in the marketplace today, utilizing technology and a disciplined approach to brand building.
Elizabeth Francis has more than a decade of marketing and advertising experience, both offline and online. As CMO of Intelligent Beauty she manages the Interactive Agency, IB Interactive, supporting all divisions of IB Inc. including JustFabulous, Dermstore and SENSA. Intelligent Beauty spends over $60 million annually in advertising across all businesses. In addition to being CMO she is president of IB's newest business, JustFabulous, an online fashion company offering virtual personal styling and hand-selected fashions for customers. She is responsible for overseeing the day-to-day operations of the business, driving strategy and marketing. Prior to joining Intelligent Beauty, Francis was a vice president at Alena, a Fox Interactive company and director of marketing at LowerMyBills.com, an Experian Interactive company.
Elizabeth Francis is a graduate of Cornell University.
I think algorithms and the idea that we can use things that are predictive are incredibly efficient. They allow us to focus on other questions that might need answers. Having said that, though, I do believe, at the end of the day, the best things come from magic or from collaboration. No algorith...(Full transcript available to logged in subscribers.).
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Elizabeth Francis Discusses Academic and Professional Background and concept of company, Intelligent Beauty
Elizabeth Francis States Algorithms Don't Deliver Same Results As What You Get From Collaboration
Elizabeth Francis States Importance of Creating an Environment Where People Can Disagree
