Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker. In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process. Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
I think, you know again, really the most important reason for building a business plan is to convince yourself that this is an opportunity worth pursuing because the opportunity cost is impossibly high to start a venture yourself. I don't know how you would do that without having reasonable financi...(Full transcript available to logged in subscribers.).
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Alison Gerlach Recommends Not Being Afraid Of Offering Help To Initiate a Network Connection
Alison Gerlach Discusses Importance of Not Relying On Internet - But Instead Challenging Your Thinking
Alison Gerlach States Business Plan Should Outline All Risks And Help Entrepreneur Vet The Idea
Alison Gerlach Discusses Importance of Getting Customer Feedback As Early As Possible
