Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
That used to be a challenge before too, is the workspace for the brain, for the people who work for the company. They are always, which is a good thing, very exposed to the process, it's a very open space, used to be very open, is very open today. So wh...(Full transcript available to logged in subscribers.).
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