Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
Right now we are in all five projects, we have finished what we call the vision phase. So we have presented them with between 15 and 25 ideas for the respective project and they have chosen between three and five ideas from this process to take to the ne...(Full transcript available to logged in subscribers.).
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