JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
I think purpose is critical. And something I think about a lot is that the purpose can't be making money. The purpose has to be adding some sort of value to the world. That can happen in a lot of different ways. It doesn't have to be that you do something with a social cause or you give this if ...(Full transcript available to logged in subscribers.).
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