Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
There is a sandbox in our think tank, this is the area where experts come to look at ideas that are already more concrete, more shaped and they will judge those ideas, they will actually decide which ideas are brought to the next level and experts are alw...(Full transcript available to logged in subscribers.).
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