Bruce Peterson is Senior Vice President and General Merchandise Manager of perishables for Wal-Mart.
Based in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.
Bruce Peterson received his undergraduate degree from University of Michigan.
If you were another retailer, if you were Safeway or Kroger, one of these other multibillion-dollar retailers, what strategy would you use against Wal-Mart? BP: [chuckles] I actually thought about going into consulting on that very issue. I think a couple of things. I would really be stressing t...(Full transcript available to logged in subscribers.).
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Bruce Peterson Discusses Wal-Mart's Involvement In Charitable Contributions and Social Accountability
Bruce Peterson States Growth Opportunities Lie In Supercenters, Urban Markets and International Expansion
Bruce Peterson Discusses Social Issues Regarding Radio Frequency Identification Initiatives
Bruce Peterson States Employees Will Be Reassigned To New Tasks If Radio Frequency Identification Is Implemented
