John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Cayer is a graduate of Cornell University.
So let's talk value to the consumer. Why is the brand important to a consumer. Basically it makes the purchase decision easier. You trust brands. And it makes for a very quick purchase decision. In a world where there is tons of choices and people have less and less time, they want to go with s...(Full transcript available to logged in subscribers.).
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