Bruce Peterson is Senior Vice President and General Merchandise Manager of perishables for Wal-Mart.
Based in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.
Bruce Peterson received his undergraduate degree from University of Michigan.
Becoming relevant to a broader consumer base. You may have heard recently - well did you all know that a couple of weeks ago we advertised in Vogue magazine? Well - I won't ask for a show of hands. But would it be fair to say if I asked how many of you bought the clothes that you are wearing righ...(Full transcript available to logged in subscribers.).
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Bruce Peterson Discusses Wal-Mart's Involvement In Charitable Contributions and Social Accountability
Bruce Peterson States Growth Opportunities Lie In Supercenters, Urban Markets and International Expansion
Bruce Peterson Discusses Social Issues Regarding Radio Frequency Identification Initiatives
Bruce Peterson States Employees Will Be Reassigned To New Tasks If Radio Frequency Identification Is Implemented
