Mac Bishop is a Portland, Oregon native, and ringleader of the madness at Wool&Prince. Though some members of the media have dubbed him "the inventor of wool," Mac's actual day-to-day involves operations and marketing.
Before Wool&Prince was launched, Mac worked at consumer product manufacturer, Unilever. Mac is also a co-founder of NativeX which produces products which support Native American artists and their communities.
Mac Bishop graduated from Cornell University.
I think it goes back to planning. There is just so much prep involved with a Kickstarter campaign. I think people kind of rush through the developing the Kickstarter and then they focus so much on the launch and like getting the word out when the product's not there. And so I didn't really have a...(Full transcript available to logged in subscribers.).
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