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James Mwangi Discusses Importance of Understanding Where Your Customers Are

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Total Case Duration :

  • Date Added : 9/22/2015
  • Clip Duration : 2 min. 55 sec.

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James Mwangi

  • CEO, Equity Group Holdings Limited
  • male
  • African
  • 1962 (Age: 62 years old)
  • James Mwangi - Interview - Equity Group Holdings Limited
  • Video 1 of 10 in this Case
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Biography

James Mwangi is an accountant, banker, businessman and entrepreneur in Kenya. He is the current Group Managing Director and Group Chief Executive Officer of the Equity Group Holdings Limited, the banking conglomerate with the largest customer base on the African continent, in excess of 8 million as of 2014.

I think, Dr. Deborah, you seem to be spot on in understanding that the best way is, one, to seek to understand where people are before taking them to where you intend to be. And a misstep at that point is what causes people to withdraw. So I would say you seem to have it right. That you start wit...(Full transcript available to logged in subscribers.).

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James Mwangi videos

Video 1 of 10 James Mwangi Discusses Value Of Bringin Educatiopnal Experience Back to Africa
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 2 min. 16 sec.
Video 2 of 10 James Mwangi Discusses Influences In Entrepreneurial Thinking
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 4 min. 27 sec.
Video 3 of 10 James Mwangi Discusses Concept of Doing Good Versus Doing Well
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 3 min. 9 sec.
Video 4 of 10 James Mwangi States Importance of Private Sector Development In Africa
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 3 min. 37 sec.
Video 5 of 10 James Mwangi Discusses Pitfalls Of Entrepreneurship In Africa
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 3 min. 17 sec.
Video 6 of 10 James Mwangi Discusses Importance of Understanding Where Your Customers Are
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 2 min. 55 sec.
Video 7 of 10 James Mwangi Shares Perspective Of Life In Kenya
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 1 min. 47 sec.
Video 8 of 10 James Mwangi Discusses Purpose And Meaning In Business
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 5 min. 20 sec.
Video 9 of 10 James Mwangi Discusses Resilience And Failure
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 8 min. 31 sec.
Video 10 of 10 James Mwangi Discusses Being Humbled By His Ability To Do Good In Society
  • James Mwangi - Interview - Equity Group Holdings Limited
  • 09/22/2015
  • James Mwangi
  • 3 min. 41 sec.