Keith Hannon is the associate director for social media at Cornell University. He manages the Cornell alumni communities on Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Instagram; an aggregate population of nearly 60,000 alumni.
His past life as an aspiring video artist has helped engage alumni via both livestreaming and YouTube videos. Most recently he has been breaking new ground experimenting with prospect research on the development and refinement of a process for prospect identification on social networks and implementing a crowdfunding platform that aims to attract previously unengaged donors.
Before Cornell, Hannon worked for Nickelodeon television and Six Degrees Games.
Keith Hannon is a graduate of Ithaca College.
Social media is not just a trap waiting for you to fall into. There's a lot of good success stories, well good depending on how you look at it. You can capitalize off things in real time and really advance your brand. Who was watching the Super Bowl when the lights went out a couple of years ago? ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
