C. Marshall Paul has more than 40 years experience in the pharmaceutical and market research industry and is president of ACNielsen HCI.
Marshall Paul started his career in 1962 as a marketing analyst for Merck & Co., Inc. In 1982, Paul built a new company, HCI, Inc. In November 1997, HCI was acquired by VNU and merged with its subsidiary PERQ Research. In January 2002, Marshall Paul was appointed president of ACNielsen HCI, a new company formed to help design and market the initiatives of other VNU subsidiaries, including HCI.
C. Marshall Paul graduated from Dickinson College and has a bachelor of science degree in Economics.
Keep in mind that it was bankrupt. So what they had done -- there was a fundamental error that they made in the marketplace and we had to correct that. And that's -- in terms of planning, I would say very little planning went into it and yet in another ...(Full transcript available to logged in subscribers.).
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