Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
We have 6,000 growers here in the United States. But how are we managing bringing in growers from other parts of the world? Our strategy is to have year-around availability of product, based on what the consumer needs are. And so - and it's gotten a fa...(Full transcript available to logged in subscribers.).
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