(607) 227-8695info@prendismo.com

Irene Rosenfeld Discusses Belief In Concept of Servant Leadership

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/18/2007
  • Clip Duration : 0 min. 0 sec.

Playlists

Please Login to create playlists

Irene Rosenfeld

  • CEO, Kraft Foods, Inc,
  • female
  • Caucasian
  • 1954 (Age: 70 years old)
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • Video 1 of 11 in this Case
  • View All Available Videos

Biography

Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.

Rosenfeld had spent more than 20 years with Kraft and General Foods before joining Frito-Lay, a division of PepsiCo, in 1994, and rejoining Kraft as president of Kraft Canada in 2000. Rosenfeld left Kraft to become CEO of Frito-Lay in 2004 before returning to Kraft in June 2006.

Rosenfeld is a food industry veteran. She began her career with General Foods in 1981 as Associate Market Research Manager. She spent more than 20 years with Kraft. During that time, she advanced in a variety of leadership roles, spanning numerous Kraft businesses in the US, Canada and Mexico.

Early in her career, Rosenfeld served as Associate Product Manager on Country Time Lemonade. From there, she moved through successively more responsible positions, driving innovation. In 1991 she was named Executive Vice President and General Manager of the Beverages Division. Three years later, Rosenfeld was named Executive Vice President and General Manager of the Desserts & Snacks Division.

In 1996, Rosenfeld became President of Kraft Canada, that nation's largest packaged food company. In 2000, in addition to her responsibilities in Canada, she was named Group Vice President, Kraft Foods, and President of Operations, Technology and Procurement. In February 2001, Mexico, Puerto Rico and Information Systems were added to her responsibilities.

Among Rosenfeld's many accomplishments at Kraft, she led the highly successfully integration of the Nabisco acquisition. In addition, she has led the restructuring and turnaround of a number of key businesses. She also served on the senior team that led Kraft's Initial Public Offering in 2001.

Irene Rosenfeld received bachelor, master, and doctorate degrees from Cornell University.

I believe very strongly in the concept of servant leadership and I would tell you that the people that work with me understand... I am there to help them not for them to help me and a big part of this whole idea of decentralization came from the fact that I returned to the company a little over a ye...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Irene Rosenfeld videos

Video 1 of 11 Irene Rosenfeld Discusses Reframing of Categories Within Kraft
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 2 of 11 Irene Rosenfeld Discusses Kraft's Brand Identity Inside and Outside The US
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 3 of 11 Irene Rosenfeld States The Golden Rule Can Guide You to Be A Strong and Effective Leader
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 4 of 11 Irene Rosenfeld Discusses Kraft's Investment Strategy
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 5 of 11 Irene Rosenfeld Discusses Company Strategy When Dealing With Local Markets
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 6 of 11 Irene Rosenfeld Shares Example Of How She Learned From A Past Mistake
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/07
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 7 of 11 Irene Rosenfeld States Importance of Understanding Consumer Marketing
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 8 of 11 Irene Rosenfeld Discusses Concept of 360 Degree Marketing
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/07
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 9 of 11 Irene Rosenfeld Discusses Belief In Concept of Servant Leadership
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 10 of 11 Irene Rosenfeld Discusses Marketing Campaigns With Kraft's Cheese Products
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 11 of 11 Irene Rosenfeld States Concept Of Health And Wellness Must Be Incorporated Into Meeting Consumer Needs
  • Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.

RELATED VIDEOS

Laurie Linn Discusses Different Management Styles Between Men and Women
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 26 sec.
Julie McPeek Discusses Differences in Male and Female Leadership
  • Julie McPeek - Interview - Provisor Marketing
  • 9/11/2003
  • Julie McPeek
  • 1 min. 12 sec.
Sheila Johnson States Strong Leaders Have Character
  • Sheila Johnson - Interview - BET (prior venture) and Salamander Inn (current venture)
  • 12/18/03
  • Sheila Johnson
  • 0 min. 43 sec.
Amy Millman States Women Need to Give Themselves Permission to Lead - Not Just Orchestrate
  • Amy Millman - Interview - Springboard Enterprises and Issues Facing Women Entrepreneurs
  • 5/1/2003
  • Amy Millman
  • 2 min. 17 sec.
Amy Millman Shares Example of Differences of Men and Women By Using UPS and FedEx example
  • Amy Millman - Interview - Springboard Enterprises and Issues Facing Women Entrepreneurs
  • 5/1/2003
  • Amy Millman
  • 3 min. 44 sec.
Amy Millman States Women Need To Determine How To Gain Leadership Positions
  • Amy Millman - Interview - Springboard Enterprises and Issues Facing Women Entrepreneurs
  • 5/1/2003
  • Amy Millman
  • 2 min. 38 sec.
Amy Millman States Women Don't Invest in Advisors and Support as Much As Men
  • Amy Millman - Interview - Springboard Enterprises and Issues Facing Women Entrepreneurs
  • 5/1/2003
  • Amy Millman
  • 3 min. 7 sec.
Laurie Joslin Shares Thoughts on Leadership
  • Laurie Joslin - Interview - Unlimited Coaching Solutions
  • 12/9/1999
  • Laurie Joslin
  • 1 min. 35 sec.
Scott Bernstein Shares Thoughts on Leadership
  • Scott Bernstein - Interview - Entrepreneurship in the Corporate Setting
  • 9/22/2004
  • Scott Bernstein
  • 7 min. 59 sec.
Patricia Warner Shares Thoughts on Good Business Leadership
  • Patricia Warner - Interview - Entrepreneurship and Creation of Global-eze, Inc.
  • 9/8/2004
  • Patricia Warner
  • 1 min. 40 sec.