Alan Pike teaches management writing and oral communication at the Johnson School. He has taught writing and other communications courses at various schools throughout Cornell, at Syracuse University, and has consulted with corporations on management communications. Professor Pike also directs the outdoor leadership/team development program and has presented papers on communications and leadership issues. Note: Alan Pike, 65, a senior lecturer in communication who taught generations of business leaders at Cornell University's Johnson Graduate School of Management, died of heart failure Jan. 7, 2006 in his Ithaca home.
In other words, every time you sit down to write in a business context, you must understand the
reader's needs, the reader's level of knowledge, frame of reference, how they are coming to
this...attitude towards it - are they friendly, hostile or neutral. You have to do your audience analysis
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