Jim Farrell is the founder and President of f'Real! Foods.
After graduating college in 1979, Farrell founded a company which designed and manufactured insulation systems for commercial greenhouses based on his Master of Engineering design project to reduce greenhouse energy usage by 80+%, receiving a patent for the design of the system in partnership with the Cornell University Technology Transfer Office. This business was successful for a period of time, but ultimately closed when the price of oil dropped to less than half of its late 1970s highs.
Farrell next attended Harvard Business School and received his MBA in 1985. Upon graduation from Harvard, Jim moved to San Francisco to join McKinsey & Company as a senior management consultant specializing in Corporate Strategy with an emphasis on Change Management, which focuses on moving beyond corporate strategy to accomplish successful implementation of the strategy. He later joined Dreyer's-Edy's Grand Ice Cream as General Manager of their FoodService business unit as Dreyer's-Edy's worked to successfully complete their national roll out from their West Coast roots.
While at Dreyer's-Edy's, Jim conceived of the product concept upon which his current company, f'REAL! Foods, is based. Jim founded f'REAL! Foods to pursue a new approach to making frozen blended beverages such as milkshakes, fruit smoothies and frozen cappuccinos. The concept utilizes a f'REAL! patented blender, which blends up frozen drinks right in their serving cups. The serving cups are shipped to retail locations with all of the ingredients for their drinks pre-frozen into the cups.
Jim Farrell graduated from Cornell University with Bachelor of Science and Master of Engineering degrees in Agricultural Engineering. He received his MBA from Harvard.
I moved to a waste management company and that was kind of an interesting transition because I was coming from this great McKinsey & Company and Harvard Business School before that, and this is sort of getting off the real Blue Chip, you know name brand kind of thing and going after something that r...(Full transcript available to logged in subscribers.).
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James Farrell States Importance of Combining Systematic and Broad Thinking When It Comes To Problem Solving
James Farrell States Importance of Understanding If Your Idea Is Unique When Starting A Business As A Young Entrepreneur
James Farrell Discusses Balance of Having An Idea And Getting Client To Act On The Idea
James Farrell States Importance of Admitting That Product Will Not Be Perfect And Being Willing To Iterate
James Farrell States Initial Distribution Model Had To Change Based on Blender Design
