Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy Hill Orchard.
Developed for and sold to thousands of New Yorkers in the Union Square Green Market, their products include apples, pears, peaches, plums, nectarines, and the value-added products that come from these fruits. The most significant of these value-added products is draft cider, for which the company aggressively raised private equity to launch a national product.
Elizabeth Ryan is a graduate of Cornell University.
We also did benefit from the generosity of a couple of companies that shared some fairly proprietary and expensive market research with us. And we have been really aggressive about digging for market research. But at the same time there are a lot of missteps that, you know, people, you know, you c...(Full transcript available to logged in subscribers.).
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