Deborah Streeter is the Bruce F. Failing, Senior Professor of Personal Enterprise in the Department of Applied Economics and Management at Cornell University.
Entrepreneurship and small business management are the focus of Streeter's research, teaching, and outreach programs. She is part of the university-wide Entrepreneurship@Cornell Program, which offers courses in entrepreneurship in almost all of Cornell's schools and colleges. Her research interests include the role of entrepreneurship and small business in economic development, with a particular focus on the effectiveness of business training and planning for start-ups.
Streeter has developed eClips, a database of digital video interviews, with entrepreneurs across the country. The in-depth interviews are digitized, cut into clips by topic, and are used in a multimedia format to teach entrepreneurship and small business management. The entrepreneurs she interviewed range from early start-ups to established companies and from high-tech Internet companies to manufacturing and service firms.
Streeter is also involved in helping to train start-up businesses in New York State. As part of the Entrepreneurial Education and Outreach Program, she is currently involved in a variety of programs aimed at helping New York entrepreneurs make informed choices about entrepreneurial ventures.
Deborah Streeter received her undergraduate degree from the University of Connecticut and her Master's and PhD from the University of Wisconsin, Madison.
This is the problem. You fall in love with your product or service and you just want to talk about it. You want to compel people to believe in it and in fact you have to do a little bit of it. The passing out of the pretzels is sort of metaphorical for this but you have to get them to want to tas...(Full transcript available to logged in subscribers.).
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