Matt Faso is currently a Marketing Advisor at Haley Marketing Group, where he works with clients on their marketing programs. Prior to Haley Marketing, Matt worked for Ingram Micro (a Fortune 75 company) and for the Hearst Corporation, one of the largest media conglomerates in the world. Matt Faso has been involved exclusively in marketing since writing an award winning business plan in the Entrepreneurship@Cornell program his junior year at Cornell University. He graduated Cornell in 2000.
One of the important things to remember, when doing pay-per-click advertising, is the goal is not to get as many clicks as possible. That's maybe what it sounds like. But the main goal is to get qualified leads. I think probably the best example...I just recently I did an hour webinar and they tal...(Full transcript available to logged in subscribers.).
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