Mark Wilson has over 15 years of experience solving the complex design and process issues involved in launching new products that have generated over $600 million in annual sales. Prior to launching Initiatives Consulting, LLC in 1997, Wilson served in management roles at Bausch & Lomb, Inc, Baxter Healthcare, Inc., and Opkor, Inc, an optics company. His experience includes design, production, quality control, and marketing for a wide range of new health care and optical products for consumers and businesses.
As Principal of Initiatives Consulting, Wilson leads a team of experts that advise clients on the 'fuzzy front end of innovation' - determining whether ideas should move forward and how to move them towards commercialization. Clients include Baxter Healthcare, Xerox, numerous smaller companies, and universities such as Cornell, University of Michigan, and Rochester Institute of Technology.
Mark Wilson received an M.S. and B.S. in Mechanical Engineering from Rensselaer Polytechnical Institute.
Which part of that curve you think is the most exciting to be part of? The part where it's going you know, going way up. Getting it down here or when it's going up, it's not so fun to start being up here in the plateau, people are starting to fight with each other. Competitors don't even fight tha...(Full transcript available to logged in subscribers.).
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Mark Wilson States Importance of Understanding Whether Your Product Can Sustain Itself
Mark Wilson States Need To Evaluate How Much Money And Time You Have To Launch Product
