Leslie Ackerman is a Business Educator at the Alternatives Federal Credit Union based in Ithaca, New York. The is the director of "Business CENTS" which is a small business development program offering a "how to" business training course, seminars, one-on-one business counseling and marketing support for people interested in starting or expanding a business.
If you are setting up an online business, your customers could be anywhere geographically, but how are they gonna find your website and that is a really big question. It is not enough to have a website, people have to get there. So, you are thinking about how do my people shop, how do my customers...(Full transcript available to logged in subscribers.).
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