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Wayne Meichner Shares Thoughts on Brand Dilution

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Total Case Duration :

  • Date Added : 4/4/2008
  • Clip Duration : 0 min. 25 sec.

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Wayne Meichner

  • President, Ralph Lauren
  • male
  • Caucasian
  • 1957 (Age: 67 years old)
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • Video 1 of 22 in this Case
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Biography

Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of the Ralph Lauren stores in the U.S. and Europe. Previously, he spent 23 years at Saks Fifth Avenue in numerous capacities, including the Executive Vice President of merchandising.

Wayne Meichner received his undergraduate degree from Cornell University.

I think you can dilute the brand if you adapt it too much. I mean the brand is Ralph Lauren, okay. It is what it is. So the lifestyle is not going to be diluted. It has the sensibility of the brand. We will adapt in terms of fit, obviously the Asian population has a different size than the Amer...(Full transcript available to logged in subscribers.).

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Wayne Meichner videos

Video 1 of 22 Wayne Meichner Discusses Decision To Pursue Career Path In Retail Fashion Industry
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 21 sec.
Video 2 of 22 Wayne Meichner States Reality That He Still Draws On Undergraduate Business Coursework Experience
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 4 sec.
Video 3 of 22 Wayne Meichner States Importance of Remaining Open-Minded
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/08
  • Wayne Meichner
  • 1 min. 13 sec.
Video 4 of 22 Wayne Meichner Discusses How He Prepared For An Interview Prior To The Internet
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 0 min. 53 sec.
Video 5 of 22 Wayne Meichner States Importance of Showing Desire To Work In Industry
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 16 sec.
Video 6 of 22 Wayne Meichner Shares Thoughts on What To Wear When Interviewing For Job In Fashion Industry
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 0 min. 51 sec.
Video 7 of 22 Wayne Meichner States Importance of Not Being Intimidated By Interview or First Work Experience
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 0 min. 57 sec.
Video 8 of 22 Wayne Meichner States Leadership Is About Communicating a Plan and Having a Good Team
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 33 sec.
Video 9 of 22 Wayne Meichner States Good Leaders Often Have Good Mentors and Role Models
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 8 sec.
Video 10 of 22 Wayne Meichner Shares Impact of Mentors In His Own Life
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 18 sec.
Video 11 of 22 Wayne Meichner States There Is No Daily Routine In Retail
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 28 sec.
Video 12 of 22 Wayne Meichner Discusses Challenges In Managing a Diverse Group
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 39 sec.
Video 13 of 22 Wayne Meichner Discusses Challenge In Maintaining Ralph Lauren Brand Presence
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 33 sec.
Video 14 of 22 Wayne Meichner Discusses Ralph Lauren's Global Operations
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 27 sec.
Video 15 of 22 Wayne Meichner Shares Thoughts on Brand Dilution
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 0 min. 25 sec.
Video 16 of 22 Wayne Meichner Discusses Ralph Lauren's Presence In Asia
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 45 sec.
Video 17 of 22 Wayne Meichner Discusses Corporate Culture At Ralph Lauren
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 36 sec.
Video 18 of 22 Wayne Meichner Discusses Common Misconceptions About Retail
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 16 sec.
Video 19 of 22 Wayne Meichner Shares Examples of How Ralph Lauren Approaches Market Research
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 59 sec.
Video 20 of 22 Wayne Meichner Shares Advice For Students Who Are Pursuing Career In Fashion Industry
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 39 sec.
Video 21 of 22 Wayne Meichner States Being a Cornell Graduate Should Give You A Great Deal of Confidence
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 0 min. 34 sec.
Video 22 of 22 Wayne Meichner States Biggest Career Surprise Was Ending Up In The Fashion Industry
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 0 min. 29 sec.

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