Seth Sarelson is the Co-founder & Chief Operating Officer of RevTrax. He has run the daily operations at RevTrax since the company's formation, managing client services and RevTrax's digital media partners. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Mr. Sarelson has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, iMedia Connection, Chain Store Age and CRM Buyer.
Seth Sarelson holds a Bachelor of Science, Magna Cum Laude, from Cornell University.
I think the key to achieving any tough goal is to break that tough goal down into a series of steps with timelines associated with them and then figure out who is going to do which of those steps. So a company doesn't say I'm gonna hit X millions of dollars in revenue this year and that's that. It...(Full transcript available to logged in subscribers.).
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