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Alison Gerlach States Importance of Seeing Big Picture

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Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 1 min. 43 sec.

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Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 53 years old)
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 19 in this Case
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Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

You have to be a very big picture thinker. I am a firm believer in sort of what I consider tops down thinking and that's you really figure it out, where it is you're going and see that really clearly and then how that trickled down to the tasks at hand and then you build back up from today and the ...(Full transcript available to logged in subscribers.).

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Alison Gerlach videos

Video 1 of 19 Alison Gerlach States Entrepreneurs Need To Be Visionaries
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.
Video 2 of 19 Alison Gerlach States Starting A Company Is Like Jumping Off A Cliff
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 13 sec.
Video 3 of 19 Alison Gerlach States Importance of Seeing Big Picture
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 43 sec.
Video 4 of 19 Alison Gerlach Discusses Personal Philosophy on Capitalism
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 19 Alison Gerlach Discusses Decision To Get MBA At MIT
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 44 sec.
Video 6 of 19 Alison Gerlach Discusses Foundation of Allies Edibles
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 12 sec.
Video 7 of 19 Alison Gerlach States She Doesn't Feel She Has Made Any Sacrifices To Achieve Work-Life Balance
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 33 sec.
Video 8 of 19 Alison Gerlach States Importance of Being In Company For the Money and The Long Term Value
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 45 sec.
Video 9 of 19 Alison Gerlach States The Best Ideas Aren't Always Critical To Building a Great Company
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 9 sec.
Video 10 of 19 Alison Gerlach States Importance of Having a Core With a Solid Revenue Stream
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 11 of 19 Alison Gerlach Discusses Importance of Having a Strong Management Team
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 37 sec.
Video 12 of 19 Alison Gerlach Discusses Importance of Timing and Networking
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 46 sec.
Video 13 of 19 Alison Gerlach Discusses Techniques For Building a Network
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 23 sec.
Video 14 of 19 Alison Gerlach Shares Thoughts on Different Types of Innovation
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 19 sec.
Video 15 of 19 Alison Gerlach Discusses Difference Between Products That Are Nice-To-Have Versus Need-To-Have
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.
Video 16 of 19 Alison Gerlach Discusses Technological, Operational and Marketing Risk
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 17 sec.
Video 17 of 19 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 10 sec.
Video 18 of 19 Alison Gerlach States Importance of Hiring The Talent That You Don't Have Personally
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 24 sec.
Video 19 of 19 Alison Gerlach Shares Thoughts on The Entrepreneurial Ride
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 11 sec.

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