H. Christopher Peterson is a professor in Agribusiness Management at Michigan State University. Prior to joining the faculty at MSU, Peterson served on the faculty and as chairperson for the Department of Economics and Business Administration at Juniata College.
Christopher Peterson received his Bachelor's degree from Juniata College, his MBA from Harvard University and his Ph.D. from Cornell University.
Now, why do you need to do it? Well with no innovation, the value you create for customers deteriorates over time. Why? Well it deteriorates because customers change. They will want something new and different. It will deteriorate because you're competitors are going to copy you. They are goin...(Full transcript available to logged in subscribers.).
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Christopher Peterson Discusses Non-Negotiables And Reality That Non-Negotiables Are Price of Being In The Market
Christopher Peterson Discusses Difference Between Proactive Innovation and Reactive Copying
