Kevin R. Malchoff is the Group president of International at Rich's. Malchoff joined the company in 1981 and served in many marketing leadership roles until his appointment as group president, US/Canada in 2004. In this role, Malchoff was responsible for overseeing all of Rich's food service and in-store bakery businesses in the US and Canada.
Kevin Malchoff received a Bachelor of Science Degree from Cornell University in 1974, majoring in Agricultural Economics, and an MBA in Marketing from Cornell's Johnson School of Business in 1975.
We're already in 70 countries. So, what we will do is check for the economics, the per capita income, where the masses are living, are they in the cities, what their buying power is, whether our products that we typically sell around the globe are consumed in that country. Those are some real basi...(Full transcript available to logged in subscribers.).
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