Lindsey Wieber and Gwen Whiting are co-founders of The Laundress. The Laundress provides a luxury fabric care and specialty detergent line to take the chore out of laundry.
Prior to co-founding The Laundress, Whiting was a Senior Designer of the Ralph Lauren Home Collection for five years. Prior to her work in Home Collection, her experience at Ralph Lauren included women's wear and Polo Store development.
Gwen Whiting received an undergraduate degree in Textile and Apparel Design and Management from Cornell University.
Depending on your product, you don't necessarily have to change your packaging. Depends on the industry but we did ... we do a lot of trade shows which we didn't even talk about and trade shows are actually how we got our first ... most of our first business...We launched at a trade show... So trad...(Full transcript available to logged in subscribers.).
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Lindsey Wieber States Her Experiences Haven't Been Linear But They Have Made Her Who She Is
Lindsey Wieber States You Can Be An Entrepreneur Regardless of Your Chosen Professional Path
Gwen Whiting & Lindsey Wieber Discuss How They Managed Online Sales Versus Retail Sales
Gwen Whiting & Lindsey Wieber State Importance of Anticipating Changes At The Beginning Of The Partnership
Gwen Whiting & Lindsey Wieber Discuss Initial Funding From Soap Splash Cocktail Party
Gwen Whiting & Lindsey Wieber Discuss Excitement Over Never Being Pigeonholed When You Are An Entrepreneur
Gwen Whiting & Lindsey Wieber States Being An Entrepreneur Is Innate - Not A Career Choice
Gwen Whiting & Lindsey Wieber Discuss Use Of Trade Shows And Lack of Fear Of Diving Into International Markets
Gwen Whiting & Lindsey Wieber Discuss Importance of Talking To Anyone Who Is Willing To Listen
