Jessica Crolick Rolph is founding partner and COO of HappyFamily, a start-up company that produces and markets fresh-frozen, all organic baby and toddler meals. Previously she worked at Whole Foods in national purchasing for SPINS, the leading provider of information to the natural products industry. She also has worked with Lance Armstrong's business agent to develop the concept for the Lance Armstrong branded food line. Based on Newman's Own business model, all proceeds were to benefit Lance Armstrong Foundation.
Jessica Crolick Rolph received an MBA from the Johnson School at Cornell University in 2004, and was awarded a full MBA scholarship, the Park Leadership Fellowship, for leadership in socially responsible business.
As part of that fellowship, she helped launch Ithaca Fine Chocolates, a socially responsible, fair-trade-certified organic chocolate company based in Ithaca that makes and markets "Art Bars". Each chocolate bar features a card with a reproduction of work by local artists or international children's art. The students developed a business plan, including a financial accounting system and pricing model for the chocolate bars; helped source their manufacture; created a distribution plan using multiple channel; and developed a relationship with Whole Foods as a key sales partner.
In addition to holding an MBA from Cornell University, Jessica Crolick Rolph also received her BA from Cornell.
Actually selling the product wasn't as much the hard part because, again, the retailers really want something new in the baby food category. Moms are their most precious customer. They have the biggest shopping baskets. So they want to do new things to bring moms into the stores. So the actual.....(Full transcript available to logged in subscribers.).
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