Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of the Ralph Lauren stores in the U.S. and Europe. Previously, he spent 23 years at Saks Fifth Avenue in numerous capacities, including the Executive Vice President of merchandising.
Wayne Meichner received his undergraduate degree from Cornell University.
They also looked at the brand awareness within the marketplace. And by that, they just looked at our wholesale distribution, so we were selling already into Spain, I mentioned we had no stores there, we had a huge distribution with all quarters in all places which is like the mazes of Spain and its...(Full transcript available to logged in subscribers.).
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Wayne Meichner States Majority of Ralph Lauren's Sales Are In US And Company Is Seeking To Continue Global Growth
Wayne Meichner Discusses Importance of Retail Stores In Conveying Message About Brand
Wayne Meichner Discusses Ralph Lauren's European Presnece and Decision To Work With Consulting Group
Wayne Meichner Outlines Process Of Determining Share of Luxury Apparel Market In Europe
Wayne Meichner Discusses Challenges With Ralph Lauren Brand Awareness In Europe and Asia
Wayne Meichner Provides Overview of Ralph Lauren and Discusses Role Within Organization
Wayne Meichner Discusses Challenge of Sustaining Profitability While Maintaining Brand Integrity
