Mac Bishop is a Portland, Oregon native, and ringleader of the madness at Wool&Prince. Though some members of the media have dubbed him "the inventor of wool," Mac's actual day-to-day involves operations and marketing.
Before Wool&Prince was launched, Mac worked at consumer product manufacturer, Unilever. Mac is also a co-founder of NativeX which produces products which support Native American artists and their communities.
Mac Bishop graduated from Cornell University.
I don't even know what my core customer is. We probably market our brand, the image, towards like a young, hip person in Brooklyn, maybe like 28-35. But I think the people who are actually buying the product are older than that. And that's been one of the struggles is I don't really know who I am...(Full transcript available to logged in subscribers.).
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